What is a post worth?
A post has a two-part price: a flat amount for the post itself, and a bonus for the conversation it starts. Price it from the month down: decide what a regular poster should earn across a month — a full old free allowance is a good level — and let the cadence set the per-post number.
A single viral post cannot be allowed to drain your token bank. Throttles and limits maintain stability.
What are you actually buying?
A public post from a real user, in their own words, with the relationship disclosed, shown to their own network — an audience that tends to do similar work and have similar problems. That is reach with a face on it, aimed by nature at the people most likely to become users, with no targeting spend — the audience is already ideal. Products pay for weaker versions of this all the time: ads nobody trusts, sponsorships with borrowed audiences, referral bounties that reward the signup instead of the saying-so.
Why price the post and not the click?
Because the post is the behavior you want more of, and rewards shape behavior with embarrassing precision. Pay per signup and you have built a referral program — users optimize for link-pushing, and the ones without an audience of buyers earn nothing and stop. Pay for the post itself and every user has the same offer: say something public about the product, earn the amount on the label.
The two-part price
The claim value pays for the post. Flat, known in advance, the same whenever the post is verified — a promise a user can read before deciding it's worth their feed. The reply bonus pays for its reach — so much per distinct account that replies, up to a per-post ceiling, settled after the conversation has had time to happen. Why replies are the reach metric is its own argument; the pricing consequence is that a high-performing post earns its bigger number by evidence, not by follower count.
The bounds
Generous enough that posting feels obviously worth doing — a reward nobody would cross the room for buys you nothing but the appearance of a program. Not so rich that a handful of quiet posts costs more than it brings in; the cooldown and the per-post ceiling keep the worst case a number you chose, and the console shows the 30-day ceiling while you set it. Inside those bounds, one user posting often with posts that perform is not a leak. It's the program working.
Questions founders ask
How much should I reward a user for one post?
Anchor the month, not the post: a regular poster should come away with a real plan’s worth — a full old free allowance is a good level — and an always-poster should beat it. The cooldown and claim value divide that into the per-post number, so the base stays modest and the reply bonus carries the rest. High enough that posting is obviously worth doing, low enough that quiet posts don’t outrun their value.
Why not pay per signup instead?
Paying on signups is a referral program — a different tool with different failure modes, and the reward stops matching the behavior you want, which is the public post itself. An earned tier pays the post whether or not a signup follows, which is also what keeps it clean of per-head bounty incentives.
Do bigger accounts deserve bigger rewards?
Reach is priced by result, not by follower count: the reply bonus pays per distinct account that actually replies, up to a ceiling. A small account that starts a real conversation out-earns a big one that posts into silence — which is the incentive you want.